The Work

What gets built
when everything
is connected

Twenty years of operations, culture strategy, and systems design — now running live across three digital platforms built from scratch. This is what I do, and this is how I think. Your complexity has already been accounted for.

See the work Start a conversation

20+

Years in operations & org design

Live platforms built & deployed

I-O

Psychology, M.S. — USC MAPP

PMP

Certified + Lean Six Sigma Green Belt

Featured Project

A book launch, built to convert

Most author websites look like they were built in an afternoon by someone who never thought about what the page is supposed to do. This one was built with a full understanding of the reader journey — from curiosity to conviction.

Resilience & Reinvention book landing page — You survived. Now it's time to thrive.

Live — our.savvywizdoom.com

What made it different

Purpose-built for self-published authors who needed a real web presence

The Savvy WizDoom book landing page was designed, built, and deployed as part of a full digital ecosystem launch — not as a standalone page, but as one connected layer of a larger infrastructure. It integrates with a CRM backend, email capture, and a content platform, all built from scratch.

The architecture decisions behind even a single page reflect decades of systems thinking applied to the specific problem of how readers make decisions.

Static HTML for performance — no bloated builders, no subscriptions, no lock-in
CRM-connected contact form (Go High Level integration via Laravel API)
Built as part of a 7-subdomain ecosystem, not an isolated one-off
Designed and deployed by one person, across the full stack
Live from day one of launch

View the live site →

Currently in Flight

Three platforms.
One methodology.

Each of these is a live project — in various stages of build, research, and deployment. Together they demonstrate what happens when systems thinking, organizational psychology, and applied AI meet a real problem.

Live & Growing

Cheyennis Doom Ecosystem

A 7-subdomain custom-built consulting presence — homepage, about, services, booking, learning hub, portfolio, and contact — built entirely from scratch without page builders or templates.

Custom HTML/CSS PHP Backend MySQL Bluehost

In Build

Savvy WizDoom Platform

A full content management, newsletter, and author platform — React frontend, Laravel API, Go High Level CRM integration, book landing page, and a knowledge-based backend. Built for the long game.

React + TypeScript Laravel PostgreSQL GHL

Research + Build

CultureROOTS™

A diagnostic platform for organizational culture assessment — combining the ROOTS Survey, MyValues framework, and Behavioral Orientation analysis. Built on Supabase with multi-lens analytics and visualization.

React 18 Supabase ECharts I-O Psychology

How I Work

You decide
how much of the load I carry

The right engagement depends on where you are, what you have, and what you're trying to move. Some clients need a clear-eyed assessment and a roadmap. Others want to build alongside someone who already knows the terrain. Some just need it handled.

Assess & Advise

Strategy First

You have something — a website, a process, a platform idea — and you know it isn't performing the way it should. I look at the full picture, identify what's working against you, and give you a clear roadmap with the reasoning behind every recommendation.

Good for: authors and solopreneurs who want clarity before spending more money.

Build Together

Working Sessions

We work through it in real time. You leave with something built and a full understanding of why each decision was made — which means you can maintain it, extend it, and explain it. The knowledge transfers with the deliverable.

Good for: people who want to stop being dependent on someone else knowing how their stuff works.

Done For You

Full Execution

You have a clear picture of what you need, a real timeline, and you need it handled end-to-end. I build it, deploy it, and hand it over with full documentation. No templates. No shortcuts. Built for what you actually need to do.

Good for: authors and founders at a launch point who need execution, not more decisions.

Who This Is For

You've been told
to pick a lane. You didn't.

✦

Self-published and indie authors

You wrote the book. Now you need a web presence that matches the quality of the work — not a Wix template your cousin helped you with. Your landing page should do something, not just exist.

✦

Solopreneurs building a real practice

You're doing four things at once because all four are real. You need someone who can see across the whole ecosystem and tell you what to build, in what order, and why — without flattening what you're doing into a service menu.

✦

Organizations ready to move on culture

Not performative. Not a poster campaign. Actual diagnostic work, grounded in I-O psychology and systems thinking, that tells you what's actually happening and what to do about it.

✦

Anyone tired of paying for "good enough"

You've hired people. The results were fine. You know there's a different level of thinking available — one that treats your specific situation as the starting point, not the obstacle.

"The people who will get the most out of working with me already know that the real problem is usually upstream from where the symptoms show up."

— Cheyennis Doom, LSS, PMP, M.S.

What gets built when everything is connected